Nas
Annual multisport competition in Dubai
- Client
- Dubai Crown Prince Office
- Sector
- Sport
- Live
- nasst.ae
Objective
Rebrand NAS Events to align with its growing prestige and create a unifying brand for various sports events.
Challenge
Developing a strong naming strategy. Creating a brand identity versatile enough for diverse sports events.
Solution
Implemented a new branding strategy that resonates across different sports. Designed merchandise that leveraged the new brand identity, gaining public adoption.